verifiedSDE

What is seller’s discretionary earnings (SDE)?

Published November 9, 2026

In short: SDE is a measure of the total financial benefit one working owner gets from a small business. Brokers use it to price businesses, and buyers use it to estimate what they could earn. It is only as reliable as the add-backs behind it.

The formula

SDE starts with the business’s pre-tax profit and adds back items that belong to the current owner rather than to the business itself:

A worked example

This is an invented example for illustration only.

SDE = 120,000 + 10,000 + 25,000 + 60,000 + 9,000 = $224,000.

If the asking price is $672,000, the asking multiple is 3.0× SDE. A buyer who will not do the owner’s job themselves must also subtract what it costs to replace that labor, which can change the picture a lot.

Why buyers shouldn’t take SDE at face value

How to check an SDE figure

  1. Match the seller’s P&L to the business tax return for the same fiscal year, line by line.
  2. List every add-back and ask for evidence: invoices, payroll records, bank statements.
  3. Recompute SDE yourself from the approved add-backs only.
  4. Subtract the cost of replacing the owner, then test whether the remaining cash flow covers your loan payments with room to spare. Our SDE vs EBITDA guide covers when each measure is used.

Want this done on a real deal? A Verified SDE Report reconciles the seller’s P&Ls with their tax returns, judges each add-back, and checks debt coverage. See a sample report or get one for $99.

Educational information only, not accounting, tax, legal, lending or investment advice. Check any deal with your own CPA, attorney and lender.